Yardage website Privacy Policy

Your privacy on the Internet is of the utmost importance to Yardage. Because we gather certain types of information about the users of Yardage, we feel you should fully understand the terms and conditions surrounding the captures and uses of that information. This privacy statement discloses what information we gather, how we use it, and how to correct or change it.

Yardage respects your privacy

We here at Yardage intend to give you as much control as possible over your personal information. In general, you can visit Yardage without telling us who you are or revealing any information about yourself. There are times, however, when we may need information from you. Visitor information is collected during the checkout process and may include: – your name, address, contact number(s) and email address – how you were referred onto Yardage – the industry &/or company you are with. If you choose to give us personal information via the Internet that we may need, e.g. to correspond with you it is our intent to let you know how we will use such information. If you tell us that you do not wish to have this information used as a basis for further contact with you, we will respect your wishes.

The information Yardage gathers and tracks

Yardage gathers two types of information about users: data that users provide through optional, voluntary registration on our interactive features and through optional, voluntary participation in certain contests and surveys; and aggregated tracing information derived mainly by tallying page views throughout our sites. Such information enables us to better tailor our content to readers’ needs and to help us better understand the demographics of our audience.

Yardage gather user information in the following processes:

The use of IP addresses on Yardage
Yardage logs IP addresses for systems administration purposes. IP addresses are logged to track a user’s session. This gives Yardage an idea of which parts of our site users are visiting. We do not link IP addresses to anything personally identifiable. This means that a user’s session will be tracked, but the user will be anonymous. We do keep track of the domains from which people visit us. We analyse this data for trends and statistics, and then we discard it.

Usage Tracking
Yardage tracks user traffic patterns throughout our entire site. However, we do not correlate this information with data about our individual users. Yardage does break down overall usage statistics according to a user’s domain name, browser type, and MIME type by reading this information from the browser’s string (information contained in every user’s browser).

Interest-Based Online Advertising and Google Analytics
Yardage uses Google Analytics, Google Ads, Google Merchant Center Ads, AdRoll, Instagram and FacebookAds where audience data such as age, gender, and interests are gathered to better understand the behaviour of our customers to provide advertising targeted to suit your interests and preferences. These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.

Use of the information

Yardage uses any information voluntarily given by our users to enhance their experience in our network of sites, whether to provide interactive or personalised elements on the sites or to better prepare future content based on the interests of our users. As stated above, Yardage uses information that users voluntarily provide in order to send out electronic newsletters and special broadcasts. We send out newsletters to subscribers on a regular schedule (monthly), and occasionally send out special editions when we think subscribers might be particularly interested in something we are doing. Yardage never shares newsletter mailing lists with any third parties. When we use tracking information to determine which areas of our sites users like and don’t like based on traffic to those areas, Yardage does not track what individual users read but rather how well each page performs overall. This helps us to continue to build a better service for you. We do not track search terms entered in our Yardage search facility.

Sharing of the information

Yardage uses the above-described information to tailor our content to suit your needs and help us better understand our audience’s demographics. We do not share information about individual users with any third party.

Correct / update policy

Yardage offers users the ability to correct or change information collected during registration for any interactive area. Users may change this information at any time and as often as necessary. Users who are experiencing problems or who have any questions about how our services work can contact us on: 1800 606 682.

Changes to the Privacy Policy

We reserve the right to update this Privacy Policy from time to time. For more information about your privacy go to http://privacy.gov.au/